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"Jan's Plan" Saturation Mailing Program
If you want to reach every household in your market area, the most cost-effective way is through direct mail postcards. It was started by "Jan," Janis Raye of Raphel Marketing. It’s called “saturation mailing” because your postcard “saturates” the entire market area by going to every home. When you are having a special event, grand opening, or re-opening, or any time you want to make a splash, Jan's Plan is the best way to let everyone know.
Businesses often find they can eliminate expensive newspaper advertisement by saturating the households near their location(s). The eye-catching jumbo postcards are delivered directly to each homeowner’s mailbox, and the impact is huge!
Every business that has customers who live nearby can benefit by using saturation mailings to announce special events.
Jan's Plan includes:
- Turnkey mailings to your designated zip codes and postal carrier routes (we’ll help you target the best area for your business)
- Jumbo 8-1/2” X 5-1/2” postcards
- Your choice of eye-catching, colorful postcards, or we can create a custom postcard just for your business
- Exclusivity in your area as long as you are in the program
- No set-up charges or hidden fees
- Postage included in low price per card
It’s easy to get started with Jan's Plan:
- Choose the postcard for your business from our selection of classic cards and new cards designed by artist Jacob Grant, or we’ll design a custom card just for you
- Select your market area, as a radius around your location(s) or targeting the postal carrier routes where your customers live
- Create the offer to send on the cards (we can help you with this)
Then we print the cards and send them to all the households in your targeted market area.
Postcards cost as little as 43¢ each, including postage, creative work, and handling.
| 10,000+ cards sent 7,500 - 9,999 cards sent 5,000 - 7,499 cards sent 3,000 - 4,999 cards sent 1,000 - 2,999 cards sent 500 - 999 cards sent |
43¢ each 45¢ each 50¢ each 55¢ each 65¢ each 80¢ each |
Find out how many households are in your market area. Get a free saturation household count for your area. Send us the zip codes you are interested in and we'll provide you with an estimate of monthly new move-in counts. As an alternative, you can specify a mile radius around your store (typically 2 to 5 miles) and we'll give you an estimate of new move-ins in that radius.
Saturate your market area with a special offer from your supermarket that goes directly to your customers’ homes. Your postcard stands out from other advertising, and doesn’t get lost with the ads in the newspaper.
View samples of postcards - NEW designs, NEW customization