Comments on: Could Google Change the Face of TV advertising?

by: Mike Paul

Tue, 27 Mar 2007 02:47:25 +0000

I think this is a genius idea for google. I think the personalization is a way for google to help companies maximize their revenues by targeting demographic locations specific to them. I do feel that people, especially those with children, would be willing to give up some information about where they live, a ballpark figure on their income, and the number of kids they have in order to receive commercials specific to their family. This also helps ensure that families with younger children don’t receive “racy” or “sexy” commercials that may be inappropriate for certain ages. This is not just a way for google to make more money, it’s a way for people to “subscribe” to what TV commercials they receive in their home. As Dan said above, if I were receiving commercials that I was interested in, I would be less likely to TiVo them, or change the channel when commercials came on. However, I do see it as a way for google to steal money from marketing firms by stepping in as the middleman just so they can have their name on it. It will be interesting to see how the business relationships work between the marketing firms/departments, google, and the networks.

by: Erin

Mon, 26 Mar 2007 14:49:10 +0000

I think that the article shows a high interest in trying to personalize, but I think that the personalization is to much. I think that that is to much information for companies to know about us. Why do they need to know about our children, its bad enough that our government already knows that much information about us. The government can already track us through our cell phones, why do computer ads need to track us through our tv’s and computers. I think that this should not come into affect on society.

by: Amy

Mon, 26 Mar 2007 14:44:45 +0000

I think becoming too personal is not such a good thing. First of all companies advertise on tv to reach many different types of viewers and in doing so hope to encourage people to use their product, that may not currently have any use for such a product. Second i think it will backfire on google, because too much personalization is invading, and scary.

by: Dan Travis

Sun, 25 Mar 2007 21:37:45 +0000

I enjoyed the article about Google emerging in the television advertising market. It is logical that corporate advertisers would only want to have people in their target market view their advertisements. I think that people would be willing to give up some of the confidentiality to disclose personal information to Google. People do not enjoy commercials, but if I was given information on products/services that I am interested in or need I would be much less likely to TiVo them.

by: alex rapice

Thu, 22 Mar 2007 00:21:44 +0000

I liked this article about Google’s advertsing efforts. I think that this new two way system of advertising will make it much easier for big corportations to reach target markets and likely get price breaks on dual advertising. Although, this article reminded me of the second largest type of advertsing in the Us today whcih is billboards. Billboards are developing new technology to get mroe ads to more people like rotating and LCD billboards that are more interactive. I would support this ofrm of advertising before hoping on television advertising.