Headlines - Before and After
Thursday, May 10th, 2007
We believe when you write an advertisement, you should pay particular attention to fashioning a headline which pulls the reader into your story. See our recent Raphel Report for examples of effective headlines.
From time to time we will show an ad and give you an alternative headlines. Please feel free to weigh in with your comments and thoughts. To start with, here’s an ad from a maker of a healthy snack:
Headline What good is healthy food if nobody wants to eat it?”
The problem: Is the advertised Kashi product something “nobody wants to eat”?
Better headline: The healthy food that everyone wants to eat!”